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READING

Noted writings sparking innovation through sustainable design
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| Knowledge IS Power |

By educating ourselves, we can in turn educate our clients, suppliers, and the consumer. The driving force behind it all. Green design simply becomes good design, and suddenly the whole landscape has changed. Quite a lot to demand of a little lunch time reading, but every journey starts with a single step. This one doesn't even require special shoes.

Note: The books listed here are suggested to provide a well rounded understanding of the eco-design issue. We do not agree with all of them, but each illuminates some facet of the issue. Together they will give you a better grasp of the big picture, plus actionable suggestions for your own work.

Want the short list? Look for the [>], many are titles by fellow o2 members! Most of the books on our list are available through http://www.amazon.com

| ECO-DESIGN BOOKSTORES + PUBLISHERS |

Green Leaf Publishing
http://www.greenleaf-publishing.com

[>] Waterhsed Media
http://www.watershedmedia.org/store.html 

| THE BIG PICTURE |

Design for the Real World: Human Ecology and Social Change
[>] by Victor Papanek

Earth in Mind: On Education, Environment, and the Human Prospect
[>] by David W. Orr

Ecodesign: The Sourcebook
by Alastari Fuad-Luke, Alastair Fuad-Luke

Eco-Economy: Building an Economy for the Earth
by Lester R. Brown
http://www.earth-policy.org/Books/Eco_contents.htm

Ecological Design
[>] by Sim van der Ryn and Stuart Cowan
http://www.serve.com/ecobooks/ecodesig.htm

Eternally Yours. Visions on Product Endurance
[>] Edited by Ed van Hinte, Liesbeth Bonekamp, Henk Muis and Arnout Odding
(Out of print, full PDF download available)
http://www.eternally-yours.org
Click > about eternally yours / Click > the archives / Click > eternally yours book

Green Marketing: Opportunity for Innovation, 2nd Edition
[>] by Jacquelyn A. Ottman (o2-USA/NYC Member), William K. Reilly
http://www.GreenMarketing.com

The Hidden Connections: A Science for Sustainable Living
[>] by Dr. Fritjof Capra

The Landscape of Man: Shaping the Environment from Prehistory to the Present Day
by Geoffrey Jellicoe, Susan Jellicoe

Natural Capitalism: Creating the Next Industrial Revolution
[>] by Paul Hawken, Amory Lovins, L. Hunter Lovins

The Nature of Design: Ecology, Culture, and Human Intention
[>] by David W. Orr

The Skeptical Environmentalist: Measuring the Real State of the World
by Bjorn Lomborg
Whether you agree with this book or not, it's important to understand ALL sides of this issue.
Read also the following:
Correcting myths from Bjørn Lomborg
Misleading Math about the Earth: Science defends itself against The Skeptical Environmentalist

Trespassers: Inspirations for Eco-efficient Design
[>] by Conny Bakker (o2-Netherlands Member), Ed van Hinte
http://www.010publishers.nl

The Turning Point
[>] by Dr. Fritjof Capra

| SYSTEMS THINKING |

Biomimicry: Innovation Inspired by Nature
[>] by Janine M. Benyus

Cradle to Cradle: Remaking the Way We Make Things
[>] by William McDonough, Michael Braungart

In the Bubble: Designing in a Complex World
[>] by John Thakara

The Natural Step
[>] Natural Step Publications:
Dancing With The Tiger and The Natural Step for Business
Plus: The Natural Step Case Studies

A Pattern Language: Towns, Buildings, Construction
[>] by Christopher Alexander, Sara Ishikawa and Murray Silverstein

Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design
[>] Contributing Editor: Wendy Jedlicka, CPP (o2-UMW Member)
Contributing Authors: Dr. Elise L. Amel, Dr. Dayna Baumeister, Arlene Birt, Jeremy Faludi, Terry Gips, Fred Haberman, Dan Halsey, Garth Hickle, Dr. Christie Manning, Tim McGee, Curt McNamara, John Moes, Jacquelyn Ottman, Holly Robbins, Dennis Salazar, Dr. Pamm Smith, Dion Zuess, Environmental Paper Network, Eureka Recycling, Package Design Magazine, Packaging Strategies, Sustainable Packaging Coalition
http://www.PackagingSustainability.info

Sustainable Graphic Design: Tools, Systems and Strategies for Innovative Print Design
[>] Contributing Editor: Wendy Jedlicka, CPP (o2-UMW Member) with additional contributors. Expected publication date Spring 2009.
http://SustainableGraphicDesign.info

| ARCHITECTURE + COMMUNITY DEVELOPMENT |

Building With Vision: Optimizing and Finding Alternatives to Wood
[>] by Dan Imhoff (o2-USA/Bayarea Member)
http://www.watershedmedia.org/store.html

Dimensions of Sustainability: Architecture, Form, Technology, Environment and Culture
by Andrew Scott (Editor)

From Eco-Cities to Living Machines: Principles of Ecological Design
by Nancy Jack Todd (Contributor), John Todd, Jeffrey Parkin (Illustrator)

The Green Skyscraper: The Basis for Designing Sustainable Intensive Buildings
by Ken Yeang, Kenneth Yeang, Ken Yang

Sustainable Ecosystems and the Built Environment
by Christopher McCarthy, Guy Battle

Sustainable Products Training Manual
by Sustainable Products Corporation
http://www.sustainableproducts.com

The Technology of Ecological Building:
Basic Principles and Measures, Examples and Ideas
by Klaus Daniels, Elizabeth Schwaiger (Translator)

| PACKAGING + PRINT DESIGN |

The Complete Guide to Eco-Friendly Design
by Poppy Evans
(Currently out of print, contact author directly) http://www.poppyevans.com/books.htm

Design Guidelines for Sustainable Packaging
[>] Sustainable Packaging Coalition
Buy/Download: http://sustainablepackaging.org/projects_completed_projects.asp

Guide to Tree-Free, Recycled and Certified Papers
[>] by Dan Imhoff (o2-USA/Bayarea Member)
http://www.watershedmedia.org/store.html

Packaging, Policy and the Environment (PPE)
[>] by Geoffrey M. Levy
http://www.iopp.org/store/category.cfmPackaging Users Handbook (PUH)
Institute of Packaging Professionals
http://www.iopp.org/store/category.cfm

Paper or Plastic: Searching for Solutions to an Overpackaged World
[>] by Dan Imhoff (o2-USA/Bayarea Member)
http://www.watershedmedia.org/store.html 

Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design
[>] Contributing Editor: Wendy Jedlicka, CPP (o2-UMW Member)
Contributing Authors: Dr. Elise L. Amel, Dr. Dayna Baumeister, Arlene Birt, Jeremy Faludi, Terry Gips, Fred Haberman, Dan Halsey, Garth Hickle, Dr. Christie Manning, Tim McGee, Curt McNamara, John Moes, Jacquelyn Ottman, Holly Robbins, Dennis Salazar, Dr. Pamm Smith, Dion Zuess, Environmental Paper Network, Eureka Recycling, Package Design Magazine, Packaging Strategies, Sustainable Packaging Coalition
http://www.PackagingSustainability.info

Sustainable Graphic Design: Tools, Systems and Strategies for Innovative Print Design
[>] Contributing Editor: Wendy Jedlicka, CPP (o2-UMW Member) with additional contributors. Expected publication date Spring 2009.
http://SustainableGraphicDesign.info

Packaging Magazines with Dedicated Sustainability Section

Package Design Magazine / Sustainability Update
[>] Articles by o2-UMW, o2-USA, and Sustainable Packaging Coalition members
http://www.packagedesignmag.com/sustainableresource

Packaging Digest
Various contributors

Packaging World Magazine
Various contributors

SustainableIsGood.com
Various contributors

| PRODUCT DESIGN |

Design + Environment: A Global Guide to Designing Greener Goods
[>] by Helen Lewis and John Gertsakis with Tim Grant, Nicola Morelli and Andrew Sweatman (o2-USA/Bayarea Member
http://www.greenleaf-publishing.com/catalogue/dplusenv.htm

Sustainable Products Training Manual
by Sustainable Products Corporation
http://www.sustainableproducts.com

Sustainable Solutions: Developing Products and Services for the Future
[>] Edited by Matin Charter (o2-England Member), and Ursula Tischner
http://www.greenleaf-publishing.com

The Total Beauty of Sustainable Products
[>] by Edwin Datschefski
Order directly from the author at http://www.biothinking.com if you're in Europe;
otherwise visit http://www.rotovision.com/description.asp?bookid=468

Where Stuff Comes From
by Harvey Molotch
http://www.routledge-ny.com/books.cfm?isbn=0415944007

| ADDITIONAL BOOK LISTS |

Parsons School of Design - Instructor: David Bergman
Sustainable Design: Principles and Practice / Course Materials

J. Ottman Consulting: Jacquie's Favorite Green Books
http://www.GreenMarketing.com/other_resources/books.html 

| ADDITIONAL RESOURCES |

The Centre for Sustainable Design (UK), in partnership with BRASS at the University of Cardiff (UK), and J. Ottman Consulting (US) and University of Victoria (Australia), announces the launch of Smart: Know-Net, the Sustainable Marketing Knowledge Network.
http://www.cfsd.org.uk/smart-know-net

The International Centre for Sustainability
Green Design resources, master classes, and other information.
http://www.icisfoundation.org/html/4_resources/index.htm  

Magazines and Blogs

GreenBiz.com

GreenerComputing.com

SustainableIsGood.com

PackageDesignMag.com/sustainableresource

treehugger.com

o2 Quick Picks

Don't have time to wade through it all? These classic (and soon to be classic) works will give you a solid foundation with actionable answers.

Where to Start?
> Start here.
1] An overview of systems thinking and applied sustainability applicable to any design discipline...
Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design
Contributing Editor:
Wendy Jedlicka

Now just keep reading...

2] Understanding design in the big picture...
Design for the Real World: Human Ecology and Social Change
by Victor Papanek

3] Understanding applied sustainability...
Cradle to Cradle: Remaking the Way We Make Things
by William McDonough, Michael Braungart
and...
Design Guidelines for Sustainable Packaging
Sustainable Packaging Coalition

4] Making the business case...
Natural Capitalism: Creating the Next Industrial Revolution
by Paul Hawken, Amory Lovins, L. Hunter Lovins

5] Gaining buy-in...
Green Marketing: Opportunity for Innovation
by Jacquelyn A. Ottman
o2-NYC member


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